Pipeline and revenue growth for B2B SaaS companies
Most B2B SaaS companies between $5M and $50M in revenue are losing a sizable chunk of their pipeline to broken handoffs, misdirected budget, and reporting that hides the real problem. We find the leak. Then we fix it.
$3-5K flat fee. 10X opportunity guarantee, or it’s free. No retainer required to start.
You don't need another dashboard. You need clarity.
SaaS runs on a subscription, not a sale. That means you’re never done. You’re always acquiring new users and keeping the ones you already have happy, at the same time, with the same team.
Scaling means doing two hard things at once: building a better product and growing who uses it. Those pull on completely different muscles. Most marketing teams are built to do one or the other well, not both.
Your team is busy. Campaigns are launching. Content is publishing. The dashboard says traffic is up.
But pipeline growth doesn’t match the activity. CAC keeps creeping. The board wants to know why marketing spend went up 20% and revenue went up 4%.
This is almost never a talent problem. It’s a visibility problem. Somewhere between your top-of-funnel spend and your closed revenue, dollars are leaking out through a gap nobody has mapped: a handoff that drops leads, a channel that looks efficient but isn’t, a reporting layer built to make marketing look good instead of showing what’s actually working.
Most agencies and in-house teams treat symptoms. They add more spend, more content, more headcount. Nobody stops to trace the leak to its source first.
Built for B2B SaaS Leaders who need the revenue growth engine fixed, not just fed
This is for founders, CEOs, CMOs, and VPs of Marketing at B2B SaaS companies doing $5M-$50M in revenue, with at least a small internal marketing team already in place.
You’ve likely already tried:
- Hiring an agency that optimized channels in isolation, with no view of the full funnel
- Adding headcount without knowing if the underlying strategy was sound
- Watching CAC rise while your team insists the campaigns are “performing”
If your reporting can’t tell you exactly where a dollar of marketing spend turns into a dollar of pipeline, that’s the gap we close first.
The LOGIC™ Growth Framework
Every engagement runs through the same five-step system: Locate the highest-impact revenue leak, Order it against everything else competing for budget, build the Gameplan, Install the fix, and Compound the win into a repeatable playbook. It starts with the Revenue Leak Diagnostic, a fixed-fee, risk-free entry point, not an open-ended retainer.
We have done this before
- 115% year-over-year organic growth delivered for a B2B intelligence SaaS company
- 36% reduction in customer acquisition cost through funnel and channel realignment
- 2X pipeline growth driven through paid media strategy, without a proportional budget increase
- 160% year-over-year pipeline growth for a B2B client
- A growth diagnostic framework built by our founder was adopted inside a Big Four consulting practice
These weren’t the result of spending more. They came from finding what wasn’t working and stopping it, then redirecting that budget to what was.
Executive-level strategy, without the executive-level overhead
A full-time CMO at this level costs $200K-$300K+ before bonus and equity. Most $5M-$50M SaaS companies don’t have that budget, and don’t need a full-time executive to get executive-level thinking.
A fractional CMO gives you the strategic leadership: demand gen architecture, funnel diagnosis, board-level reporting, team direction, at a fraction of the cost, with someone who has already run this playbook in the SaaS space and at a Big Four consulting practice.
FAQs
How is this different from hiring an agency?
An agency optimizes the channels you hand them. We diagnose the full funnel first, including the parts an agency has no incentive to question, then decide what actually needs fixing.
What if the diagnostic finds nothing wrong?
It won’t come back empty. Every engagement we’ve run has surfaced at least one leak worth more than the diagnostic fee. That’s the guarantee: a 10X return on findings, or we haven’t done our job.
Do we have to sign a retainer after the diagnostic?
No. You get the findings and a prioritized fix list regardless. Some clients implement in-house. Most ask us to run point as fractional CMO because the fixes span more than one channel.
What size company is this for?
B2B SaaS companies doing $5M-$50M in revenue with at least a small internal marketing team already in place. Earlier-stage or later-stage companies should talk to us first to confirm fit.
Find out what your funnel is actually costing you
Book a Revenue Leak Diagnostic. In most cases, we find more than enough opportunity to pay for it many times over. If we don’t, you still walk away with a clear map of your funnel and where it’s leaking.